Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “Since the company no longer exists … the points would simply be useless,” said Chandan Jha, associate professor of finance at Le Moyne College in Syracuse, NY. Now that the company is going through a liquidation process, Bed Bath & Beyond said it’s the end of the road for the coupons. After all, the company would not want to lose their customers and these loyalty programs or loyalty rewards are made to retain customers,” said Jha. “If it is the former, then there’s a very, very high chance that the reward programs will survive and the company will honor any existing rewards and coupons. “Whether or not Bed Bath & Beyond loyalty programs would survive also depends, in part, on whether the company goes through Chapter 11 bankruptcy, known as restructuring, or Chapter 7 bankruptcy, that is, liquidation,” said Chandan Jha, associate professor of finance at Le Moyne College in Syracuse, NY. Two years later, company executives called the move a ‘big mistake,” admitting they had misjudged how much shoppers had come to embrace the regular cadence of the Big Blue coupons.Īnd now, Big Blue’s future could truly be in jeopardy. In late 2020, the retailer said it was scaling back on its popular coupon program to boost its business. With stores closed for months, and consumers rethinking their nonessential purchases, Bed Bath & Beyond sales and profit took a hit. Then the pandemic hit and walloped the retail industry. Rumors swirled on various social platforms that Big Blue coupons never expire, even though the weekly coupon does feature an expiration date. The “ Big Blue” coupons became a pop culture reference as celebrities and late-night talk show hosts popped it into their on-air conversations. Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring “20% off in-store or online” developed a cult following and became a successful marketing strategy to lure in repeat shoppers, said Flickinger.Ī Bed Bath & Beyond coupon is seen on January 6, 2023. The companies that sell the products wouldn’t want their merchandise knocked down so heavily, either.īed Bath & Beyond introduced its oversized coupon for 20% off a single item three decades ago. It’s not just creditors who might take issue with the store honoring the coupons on top of liquidation discounts. The toy seller has since begun to attempt a comeback through a partnership with Macy’s, and opened its first post-bankruptcy store in 2019 under new ownership. Toys ‘R’ Us honored its gift cards, store credit and coupons for a 30-day period after it filed for bankruptcy in 2017, and subsequently liquidated its US business. (Photo by John Nacion/NurPhoto via AP) John Nacion/NurPhoto via APīed Bath and Beyond says it may not survive This announcement appears to be the first iteration of that plan, report says. Bed Bath & Beyond announced plans to permanently close about 200 stores over the next two years. A view of Bed Bath & Beyond Branch in New York City on September 22, 2020.
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